INTEL | YOU KNOW ABOUT IT. NOW DO SOMETHING ABOUT IT.

Jim Parsons had been spreading the message about the new generation of laptops for over a year. The goal of this campaign was to speak to the people who already know the benefits of a new computer, but still haven't upgraded. The campaign bolstered the first increase in PC sales in six years.

 
 
 

SOCIAL • WE ALL KNOW ONE

This social extension of the campaign calls out those who have held on to their old computers for way too long—we all know one.

 
 
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OOH

COPY | LORRIN O'NEILL

Bus stop with a blank billboard

 

ROLE | Jr ART DIRECTOR & DESIGNER

director | JEFF LOW

PHOTOGRAPHer |  F. SCOTT SCHAFER

EXECUTIVE PRODUCER | Joe Marie

COPYWRITER | Mikal Cook

SR Art Director | jacob Pepper

CREATIVE DIRECTORs | LORRIN O'NEILL & Drew Jaz

EXECUTIVE CREATIVE DIRECTOR | MARIANNE BESCH