INTEL | ANOTHER SIDE TO LEBRON

In order to showcase 360 Replay from Intel, we brought fans an angle of Lebron James they've never seen before. Our spot capitalized on Lebron's viral reaction from the 2016 NBA finals, taking the moment to a whole new level.

SOCIAL | IT'S ALL EPIC

In this social execution, we proved that everything looks epic in 360 Replay—even the most mundane moments of the game.

CONTEXTUAL TWITTER PRE-ROLL

We created a pre-roll unit leveraging Twitter Amplify to run before all 360 game action replays shared by the NCAA and BleacherReport on Twitter. By connecting Intel with the upcoming clip, we were able to take credit for the technology while speaking directly to the people most interested in it.

INTEL | UP YOUR GAME

In this campaign, Jim Parsons compares using an old computer to top athletes using old equipment. If you want to perform at your best, why are you on an old computer that can't keep up?

SERVED BY SERENA

This VR experience lets users feel what it’s like to be on the receiving end of one of the most powerful serves in tennis. We captured footage of Serena Williams and worked with the Mill to create a 360° experience from the POV of the user.  Users will find a breakdown of Serena’s serve and bonus information in the periphery of the court.

Download on Intel TrueVR

ROLE | ART DIRECTOR

DIRECTOR | Ted melfi

PhotographeR | Scott f. Schafer

EXECUTIVE PRODUCER | STACY KAY

COPYWRITERs | mikal cook & KATELYN ANDREE

CREATIVE DIRECTOR | LORRIN O'NEILL

EXECUTIVE CREATIVE DIRECTOR | MARIANNE BESCH

INTEL | OLYMPICS

The Winter Olympic Games are broadcast all over the world. But, nothing beats actually being there. To allow people everywhere to experience the front row, Intel broadcast the Olympic Winter Games live in virtual reality for the first time ever. 

As the official VR partner, Intel needed to gain recognition for their part in enabling a new way to experience the Olympics. We created this campaign to encourage people to do more than just watch the games, but to experience what it's like to really be there with virtual reality.

2019 BRONZE EFFIE FOR ENTERTAINMENT & SPORTS

2018 Shortlisted for Cannes Entertainment Lion

2018 Shortlisted for AICP NEXT Awards

INTEL | YOU KNOW ABOUT IT. NOW DO SOMETHING ABOUT IT.

Jim Parsons had been spreading the message about the new generation of laptops for over a year. The goal of this campaign was to speak to the people who already know the benefits of a new computer, but still haven't upgraded. The campaign bolstered the first increase in PC sales in six years.

SOCIAL • WE ALL KNOW ONE

This social extension of the campaign calls out those who have held on to their old computers for way too long—we all know one.