INTEL | OLYMPICS

The Winter Olympic Games are broadcast all over the world. But, nothing beats actually being there. To allow people everywhere to experience the front row, Intel broadcast the Olympic Winter Games live in virtual reality for the first time ever. 

As the official VR partner, Intel needed to gain recognition for their part in enabling a new way to experience the Olympics. We created this campaign to encourage people to do more than just watch the games, but to experience what it's like to really be there with virtual reality.

 

DIGITAL COMPANION BANNER

 
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ROLE | ART DIRECTOR

DIRECTOR | MAX Malkin

EXECUTIVE PRODUCERs | STACY KAY & Drew LippmAn

COPYWRITER | Hannah sanderson

CREATIVE DIRECTOR | michael fiore

EXECUTIVE CREATIVE DIRECTOR | MARIANNE BESCH