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Maimonides has been a part of Brooklyn since the beginning. But large Manhattan hospital systems have moved into Brooklyn and started to take away share from this Brooklyn staple. So, we had to prove to Brooklynites that we understand them best — we’re their neighbors, we speak their languages, and we understand their needs. Knowing you can’t bullshit a true Brooklynite, we had to do it right.

And we brought this message all over Brooklyn…