INTEL | UP YOUR GAME

In this campaign, Jim Parsons compares using an old computer to top athletes using old equipment. If you want to perform at your best, why are you on an old computer that can't keep up?

 
 

SERVED BY SERENA

This VR experience lets users feel what it’s like to be on the receiving end of one of the most powerful serves in tennis. We captured footage of Serena Williams and worked with the Mill to create a 360° experience from the POV of the user.  Users will find a breakdown of Serena’s serve and bonus information in the periphery of the court.

Download on Intel TrueVR

 
 
 

ROLE | ART DIRECTOR

DIRECTOR | Ted melfi

EXECUTIVE PRODUCER | STACY KAY

COPYWRITERs | mikal cook & KATELYN ANDREE

CREATIVE DIRECTOR | LORRIN O'NEILL

EXECUTIVE CREATIVE DIRECTOR | MARIANNE BESCH