SUBWAY SNEAKS INTO YOUR SUB-CONSCIOUS
To promote a popular deal that consumers had already heard plenty about, Subway launched the platform “Feed Your Subconscious”. To kick off the campaign, we were tasked with creating unbranded experiential activations that would bring to life the idea– when you’re hungry, you might just See Subs in unexpected places.
5.99 Social
To follow push the $5.99 deal, we created social-forward videos for Snapchat and Instagram.
ROLE | ART DIRECTOR
COPYWRITER | Alex katz
ACDs | Talia Bradicichl & Mike latshaw
CDs | Soren Youngren & Michael Rovner
ECD | craig cimmino
Eps | Paisley McCaffery & Todd Scheifele
production | grandesign
HOW DID SUBWAY KNOW?
Subway has two new signature wraps with all-new flavors, but how did they know these were the flavors people were craving? It couldn’t be all of the research and testing. We all know our phones and devices are listening to us constantly, so we played off this popular topic of discussion to ask the question, how did Subway know?
SOCIAL
For this social extension of the campaign, we really leaned into the idea that our devices are spying on us.