FIRST TIME BUYERS | “INTEL INSIDE. A MORE POWERFUL YOU OUTSIDE.”

The goal of this global campaign was to grow the PC market by introducing the power of computers to those who’ve had very little (if any) exposure to them. Along the way, we discovered a universal truth: people around the globe have a desire to succeed. And success means something different in different regions. In Africa, it’s all about education. We found real people in Nigeria, using real stories of their success as the basis for our print ads.