INTEL | UP YOUR GAME

In this campaign, Jim Parsons compares using an old computer to top athletes using old equipment. If you want to perform at your best, why are you on an old computer that can't keep up?

SERVED BY SERENA

This VR experience lets users feel what it’s like to be on the receiving end of one of the most powerful serves in tennis. We captured footage of Serena Williams and worked with the Mill to create a 360° experience from the POV of the user.  Users will find a breakdown of Serena’s serve and bonus information in the periphery of the court.

Download on Intel TrueVR

INTEL | YOU KNOW ABOUT IT. NOW DO SOMETHING ABOUT IT.

Jim Parsons had been spreading the message about the new generation of laptops for over a year. The goal of this campaign was to speak to the people who already know the benefits of a new computer, but still haven't upgraded. The campaign bolstered the first increase in PC sales in six years.

SOCIAL • WE ALL KNOW ONE

This social extension of the campaign calls out those who have held on to their old computers for way too long—we all know one.