Show Up For Them.

Parkview serves a Midwest community where people always show up for their families, neighbors and friends, but rarely for routine cancer screenings. So we launched “Show Up For Them” – a bold multi-channel campaign, including an NFL activation, that channels their instinct to serve others into one clear call: step up, get screened and be there for the people who count on you.

Screen for Your Team

In the Midwest, football moves people. Partnering with WR Alec Pierce, the NFL’s My Cause My Cleats activation, and a Midwest sneaker artist, we created custom game-day cleats delivering a rallying cry to Colt Nation.