HOW DID SUBWAY KNOW?
Subway has two new signature wraps with all-new flavors, but how did they know these were the flavors people were craving? It couldn’t be all of the research and testing. We all know our phones and devices are listening to us constantly, so we played off this popular topic of discussion to ask the question, how did Subway know?
For this social extension of the campaign, we really leaned into the idea that our devices are spying on us.