Growing Up in Brooklyn
Maimonides opened an new Pediatric Emergency Department in October 2025. This campaign reflects the people, places, and community pulse that Maimonides has served for generations — this time through the eyes of its youngest Brooklynites and their parents. Inspired by the way Brooklyn kids grow up — where tradition and heritage meet the energy of the block, a corner store BEC is a rite of passage, and sidewalks double as stages — the work honors a childhood where independence and togetherness collide like nowhere else.
Defying Gravity
Knowing that the opening of the new Pediatric ER would be happening just before a hugely anticipated cultural moment, the premier of Wicked: For Good, we concepted a spot to run in Brooklyn theaters during the previews of the movie.
