INTEL | ANOTHER SIDE TO LEBRON

In order to showcase 360 Replay from Intel, we brought fans an angle of Lebron James they've never seen before. Our spot capitalized on Lebron's viral reaction from the 2016 NBA finals, taking the moment to a whole new level.

 
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SOCIAL | IT'S ALL EPIC

In this social execution, we proved that everything looks epic in 360 Replay—even the most mundane moments of the game.

 
 
 
 

CONTEXTUAL PRE-ROLL

We created a pre-roll unit leveraging Twitter Amplify to run before all 360 game action replays shared by the NCAA and BleacherReport on Twitter. By connecting Intel with the upcoming clip, we were able to take credit for the technology while speaking directly to the people most interested in it.

 
 
 

ROLE | ART DIRECTOR

director | Neal Brennan

EXECUTIVE PRODUCER | STACY KAY

COPYWRITER | KATELYN ANDREE

Creative directorS | Lorrin O'neill & Drew Jaz

EXECUTIVE CREATIVE DIRECTOR | MARIANNE BESCH