HALLMARK | #CareEnough

Hallmark has been known as a card company for over 100 years. Our goal was to show that it's about more than cards—Hallmark is a brand that believes that caring can change the world. In a time when the world is facing an empathy deficit, this campaign proves that simple, selfless acts of caring can make a difference.


Role | Art Director

Director | Tony Barry

Copywriters | Katelyn Andree, Craig Pottruck

Group Creative Director | Michael Fiore

Executive Creative Director | Marianne Besch

Chief Creative Officer | Ned Crowley